identifAI has been recognised as a pioneer of real-time content validation by Gartner.
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Protecting people and businesses from digital deception

At identifAI, we believe people should know if the images, video or spoken voice they encounter are real or AI-generated.

Proud to work with

Why IdentifAi?

We provide the clarity and tools needed to navigate a world where human and artificial creation are increasingly blurred. By embedding transparency and trust into digital interactions, we help preserve the authenticity of human expression so organisations and individuals can confidently engage with the content they see.

Transparency

In a world where creative boundaries are continuously being expanded by technological advancements, our mission is to ensure transparency and authenticity in the realm of generative AI.
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Potential

We acknowledge the growing influence of AI-generated content across various domains and the potential it holds to reshape how we perceive creativity.
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Accurate solution

Through meticulous research and innovative model development, we aim to provide a reliable and accurate solution that empowers individuals to make informed judgments about the origin.
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Performance

%

Accuracy

%

Human Precision

%

Artificial Precision

We are promoting transparency and trust for the future

Combat counterfeit claims
Fight identity fraud
Claw back copyright
KYC in confidence take back the truth avoid AI ambushes on ads
Take back the truth
Fake free finance

Discover IdentifAi

Determine whether a content

has been generated by artificial intelligence or a human.
www.IdenfAi.it

IdentifAi Discover
Origin. Reveal Insight.

Flexible Integration. Powerful Protection.
 identifAI offers two easy ways to integrate our generative detection tech:

  • API Access for fast, scalable integration
  • Enterprise Solutions for deep, customised workflows

Seamless to deploy. Built to scale. Ready to safeguard your organisation from manipulated media.

Determine whether a content
has been generated by artificial intelligence or a human.
+ 200.000 tried this

identifAI’s research births a dependable solution using AI, linguistic analysis, and style identification, advancing technology and human ingenuity. As tech expands, identifAI safeguards creative integrity, empowering recognition of unique human-AI contributions, illuminating innovation’s fusion of human thought and technology.

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Solutions

Our cutting-edge technological platform, built on self-trained and custom-designed advanced de-generative models, distinguishes between human-created and AI-generated artifacts, delivering a crucial layer of transparency in a world where the boundary between reality and fabrication is increasingly blurred.

identifAI API

A powerful SaaS tool for platforms and products that need to detect whether content is human- or AI-generated. It delivers fast, accurate results — even on-premises — and can analyse millions of items daily. Fully customisable and regularly updated by security analysts, it’s ideal for onboarding, fraud detection, intelligence tools, browsers, and eCommerce platforms
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identifAI Web

A SaaS solution for organisations, governments, and industries that need to verify whether content — including audio, images, and video — is AI-generated or authentic. Designed to support better decision-making and improve information quality, the platform offers powerful verification tools with easy implementation, a user-friendly experience, and flexible customisation through models and heuristics.
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identifAI Agent

a SaaS solution for organisations, governments, and industries looking to protect themselves against deepfake threats. It adds an extra layer of security by safeguarding online meetings from deepfake fraud. With easy implementation, a seamless user experience, and full customisation, it's ideal for protecting board meetings, virtual conferences, and even individuals at risk.
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Use Cases

In an era of escalating digital manipulation, identifAI stands as a guardian of authenticity and truth.

Banking

Broadcast

Insurance

Intelligence

Content Hub

Lutech & IdentifAI

Lutech and IdentifAI: together, against fake news and deepfakes

September 25, Milan, Lutech, Italy’s leader in digital innovation and AI, and IdentifAI, the Italian start-up that detects whether images, videos, and voices are digital or human […]
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Generative AI: IdentifAI on the Hunt for Fake Content

Identifying the origin of content—often indistinguishable—as potentially generated by artificial intelligence systems. This has increasingly become a matter of public concern. And it is precisely […]
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IdentifAI Wins at the Fintech Awards

Identifying the Origin of Content Potentially Generated by AI IdentifAI, the Italian start-up that identifies the origin of content potentially generated by artificial intelligence systems, […]
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The Italian Idea to Detect Deepfake Photos and Videos: “Our De-Generative Models Work in 94% of Cases”

We Tested the IdentifAI Platform. Co-Founder Ramilli: “We Do Not Use a ‘Human’ Approach by Looking at the Image, but a Purely Mathematical One—We Analyze […]
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Another Success for IdentifAI: Launch of New Voice Recognition Models

IdentifAI, the start-up founded by Marco Ramilli and Marco Castaldo, releases its new models for the detection of artificial voice generated by AI systems. IdentifAI, […]
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Content authentication platform IdentifAI appoints Kate Burns as VP for EMEA

Digital industry veteran Kate Burns has joined IdentifAI’s team as vice-president for EMEA. IdentifAI is an advanced AI-driven platform that detects and authenticates digital content, […]
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The (Im)Possible Frontiers of Artificial Intelligence: Where the Digital Challenges Everyday Life

Artificial intelligence is changing the world as we know it. It is also transforming the way we think, and the way we approach both practical […]
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Artificial Intelligence, the Anti-Fraud Technology Arrives: “Deepfakes Will Increase Dramatically, and Exposing Them Is a Right”

Ethical Hacker Marco Ramilli, Together with Marco Castaldo, Founded the Milan-Based Start-Up IdentifAI: “In the Future We Will Have to Prove Reality. We Teach Young […]
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How to Tell if an Image Was Created by AI

Visual disinformation has become a global phenomenon, and the risk of falling into its trap is growing every day. 41% of the Most Viral Fake News in 2023 Contained AI-Generated Images
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Testimonials

At KPMG, we anticipate the challenges that disruptive technologies like Generative AI bring to established enterprises. By leveraging identifAI’s cutting-edge capabilities, we enable global corporations to identify and mitigate emerging risks—turning potential threats into opportunities for resilience and growth."
(M.Innocenti, Partner KPMG)
“Online safety hinges on two critical factors: platforms knowing a user's age band without compromising their privacy and ensuring the authenticity of content. Our partnership with identifAI means we deliver on both, empowering platforms to operate in compliance with regulations, protect users, and maintain secure digital spaces."
(Dr Rachel O’Connell, Founder & CEO, TrustElevate)
“As a system integrator, we bring identifAI to Local Public Administrations so schools can empower students with the critical skill to tell reality from illusion. " 
(E. Tasquier, Head of New Markets, ACS)
“Integrating identifAI into our claims management platform is a game-changer. As AI-generated media becomes harder to detect, this partnership ensures our clients can verify authenticity instantly, cut fraud risk, and speed up resolution without compromising trust.”
(Patrick Dawson, Founder, WaveClaims)
‘‘In a world where you can’t believe anymore in what you see, identifAI’s technology brings a new level of confidence, scale and agility to organisations so they can identify if a digital content has been created by a human or generated by an AI. It’s already a critical need in the context of insurance, justice, media, house or car rental… if you want to protect brand, business, people, reputation and stay compliant with regulations”
(Jean-Pierre Levieux, Advisor, AI Governance Consultant, Speaker)
“identifAI is tackling one of the defining challenges of our time — separating fact from fabrication in a world awash with AI-generated content. Their technology is not just market-leading, it’s business-critical for any organization that values trust, compliance, and brand integrity.”
(Tom Bowman, Advisor, identifAI)

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We Stand for Truth... and You?

To uphold the fundamental human right to discern whether content is generated by artificial intelligence or crafted by human hands.

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